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ANNOUNCING YOUR BRAND NEW CONSUMER CAMPAIGN PLANT LIFE BALANCE - LAUNCHING IN SEPTEMBER

31 July 2017

Plant Life Balance is the exciting new campaign designed to get consumers excited and confident about adding plants and trees to their homes!


While you may have seen the name, Plant Life Balance before, this is a whole new campaign. The only thing that is the same, is the name. The new campaign will promote the health and wellbeing benefits with plants and will inspire consumers to style their indoor and outdoor spaces with 7 curated looks.

 

The campaign elements include:

  • The Plant Life Balance app - where you can take a photo of your room, rate the health of it, drag and drop plants into your space and see the health & wellbeing benefits of adding more greenery. This is the first time an app will have this capability and is something the market is really excited about!
  • The Simple Science - a digestible report prepared by RMIT of the health & wellbeing benefits of plants. Including guidelines for an ideal number of plants per room
  • 7 looks & plant palettes - designed to inspire and motivate increased greening in small spaces (curated by The Planthunter)
  • Downloadable recommended plant lists - for customers to take into their local retail nurseries to go shopping
  • National PR and media campaign -  including advertorials in Backyard, Domain, Concrete Playground + others. This will be supported by a strong social media presense including curated content and ads on Instagram, Facebook and Pinterest.
  • Point of sale collateral - for in-store promotion

 

The target audience for this campaign are women aged 25-35, this includes a lot of young mums. This demographic is interested in investing in styling their home, are health conscious and use apps day-to-day.

 

This is a fantastic campaign that we are really excited about and we encourage you to share this information with any retail nurseries that you work with. If you would like an information pack with digital assets please email hello@202020vision.com.au and we can share one with you.

 

OLDER

 

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