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Launching New Spring Plant Life Balance Looks

3 September 2018

As Spring is about to be sprung, our team has been working on developing new season looks for the Plant Life Balance (PLB) campaign and putting together a social media campaign to drive customers into accredited nurseries.

The third release of new campaign looks is coming in October and November and will feature real-life looks from peoples' homes and businesses.

The style and themes of these new looks have been collaboratively developed through consultation with growers, nurseries, retailers and through app store reviews.

Here is a sneak peek of what's to come;

  • A coastal/Hamptons-inspired look - an outdoor space, focused on plants that can withstand salt, strong winds and full sun.
  • A look that goes beyond the home for the first time, possibly a bar or a cafe - an indoor space with low maintenance eye-catching plants.  

The social media campaign will run before the release of the new looks and will leverage the 11 existing PLB looks. The key messaging for this targeted campaign will be to 'get your gardens ready for Spring at your local Plant Life Balance accredited nursery'. 

An additional two new looks will follow soon in November, so stay tuned for further details!

 

NEWEROLDER

 

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