Bruce Jeffreys

Co-founder of GoGet, an innovative car-sharing scheme which reduces the number of cars on congested city streets and Dresden, an eye wear company approaching optics in a fresh way. Bruce is a former member of the NSW Government’s Sustainability Unit and was involved in shaping the Masters Program at Murdoch University’s Institute for Sustainability and Technology.

Bruce has worked extensively in the private and government sectors as a sustainability adviser. He is an advocate for green spaces, and is eager to point out how more trees and gardens do not negatively impact on commerce or transport - if established in the right ways.

  • Expertise areas: Commerce, pollution.