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202020 Vision Year 4 Strategic Overview

25 July 2016

The 202020 Vision Team is excited to share with you the plans for Year 4 (2016 /17) of the program. This year, the 20V Team is looking at how our audiences contribute to the goal of more and better green space. Each of the following groups has a tailored stream of work designed to amplify the benefits and drive action, based on key insights. Please see below for a top-line overview of the strategy, or download the full strategic document. 

 YEAR 4 STRATEGIC OVERVIEW:

The Living Network
Maintains the movement in the media, in order to promote the benefit of trees and plants. Also connects individuals and organisations with the ability to influence green space.

Government
Influences all levels of government, encouraging the implementation of green space. 

Business
In conjunction with Hort Innovation, launches the first series of funded projects as part of the Green Cities strategic co-investment fund. The goal of this stream is to engage key business partners and to also identify/respond to barriers against green space through R&D.

Schools
Extends the successful My Park Rules program, to connect communities with the tools and funding they need to purchase plants and trees.

Consumer
To build up the benefits around health and wellbeing, and sell the benefits of plants and trees in a new and interactive way.

202020 Vision training / Capacity Building program
Liaise with 202020 Vision key stakeholders (State Nursery & Garden Industry Association CEO’s, current extension representatives, NGIA CEO, Board and key staff) to ensure advocacy and extension of the 202020 Vision program to all facets of the nursery industry.

 

 

NEWEROLDER

 

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