Plant Life Balance is thriving

1 December 2017

The Plant Life Balance campaign has been in market for one month and continues to grow from strength to strength. 

 The campaign is made up of the Plant Life Balance app, 5 x outdoor and 2 x indoor inspirational looks and the Simple Science, and has been supported by a strong PR and media campaign.

The App

The app has been downloaded 20,940 times! 14,700 of these have been on Apple devices and 6,240 have been on Android devices.

 Media Coverage

Campaign ambassador Jamie Durie was featured on The Morning Show, The Daily Edition and The Today Show. Off the back of these appearances, we saw a significant increase in app downloads and website visits.

Highlights from the online media coverage include Balance by Deborah Hutton, Mindfood and Wellbeing Online.

 We have also seen great engagement as a result of our media partnership with Domain. The partnership consists of 11 sponsored or editorial pieces, the first four of which have gone live. This included a sponsored article with campaign ambassador Georgina Reid that went live last week. This article alone has been clicked on over 14,000 times!

 We also secured coverage on radio, including 2GB Garden and ABC Melbourne with Hilary Harper which was well received.

 Keep an eye out for upcoming print coverage in Woman's Day and ABC Gardening!

Social Media

The Facebook page has grown by over 2,800 followers and posts on the page have reached 320,000+ people and over 10,300 people have liked, shared or commented on the posts. 

The Instagram account has also been really successful and has gained 1,400+ new followers and on average each post is liked or commented on over 100 times.  

If you haven't yet, make sure you download the app now from the App Store and Google Play.

Retail Nurseries

98 retail nurseries around the country have received in-store collateral kits and set up Plant Life Balance displays. In addition to this, 55 retail nurseries have completed the Plant Life Balance accreditation.

The accreditation was designed to help staff feel confident discussing the science behind the health and wellbeing of plants. It includes a learning module and a short quiz.




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