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LAUNCHING FOUR NEW PLANT LIFE BALANCE LOOKS

4 December 2018

Over the last couple of months, our team has been busy setting up, styling, shooting and editing four brand new season looks for the Plant Life Balance app and website. The looks are launching via the app, the website, across our social channels and in the media through PR.

These fresh looks are an exciting step for Plant Life Balance as they are taking the campaign beyond the home for the first time and promoting the idea of being surrounded by greenery in all aspects of life.

WHY IS PLANT LIFE BALANCE MOVING BEYOND THE HOME?

Broadening the campaign beyond the home will not only increase consumer accessibility to the health and wellbeing of plants but will also foster a new audience for the Plant Life Balance campaign. Through the inclusion of businesses and the individuals who own or design them, we are fostering a demand for greened places and encouraging businesses to get on board with greening.

This evolution in strategy encourages consumers to think of greening outside the home in order to achieve Plant Life Balance in a range of different spaces e.g. cafes, bars, office spaces and so on.

BEACHY GREEN

This coastal look helps consumers turn their space into a coastal escape with a laid-back look full of sun-kissed colour, captivating foliage and low-fuss styling that’s straight out of Byron. Beachy Green was designed by Shannon Fricke, Creative Director at Newrybar Merchants, an eclectic homewares boutique based in Newrybar, 20 minutes south of Byron Bay.

This look was featured in Better Homes and Gardens, which receives over eight thousand visits a day. 

HANGING BOTANICA

An entertaining space becomes an indoor oasis with this wildly photogenic look that features elegant ferns and tropical beauties cascading from the ceiling. Hanging Botanica was shot at The Botanica Vaucluse, a high-end restaurant in Sydney and was styled and designed by Evette Moran, Co-founder and Lead Designer of the Mark Moran Group.
 

Eye-catching indoor plants really earn their commission as they entice customers into this airy retail space and show off its wares in the best possible way. Paradise Traders was designed by Sasha Titchkosky, Co-founder of Koskela, an innovative and inspiring Australian furniture, design and lifestyle brand.

HEAVEN SCENT

Fragrant, flowering plants and ornamental treasures transform a garden path into a sensory utopia. It’s utterly divine! Heaven Scent is a gorgeous wandering garden that was designed by renowned Landscape Designer Charlie Albone.

 

 

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Latest POSTs

LAUNCHING FOUR NEW PLANT LIFE BALANCE LOOKS

4 December 2018

Over the last couple of months, our team has been busy setting up, styling, shooting and editing four brand new season looks for the Plant Life Balance app and website.

PLANT TALES & COCKTAILS – OUR FIRST CONSUMER EVENT

4 December 2018

The team are hosting Plant Life Balance's first ever consumer-facing event, which features a panel of plant lovers with different backgrounds as well as the opportunity to try some plant-infused cocktails.